Phishing

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[|Pitfalls Video] =PSA Requirements =

A **public service announcement** (PSA) is an excellent way for you to reach large numbers of people and make a personal message public, to stand up for your beliefs and be heard.

A well made PSA will motivate people to take action to improve their communities, families and their own lives. Make sure to consider whether the ad will attract attention, whether the audience will recall important ideas, whether the message is personally relevant, believable and interesting to the target audience. Effective Psa content should:
 * Effective PSA’s **


 * **build awareness, **
 * **reinforce positive beliefs and/or safe behavior **
 * **change negative/unsafe behavior **
 * **Initiate dialogue…. Get people talking! **

If you want your PSA to be successful, it must do these things for your audience:


 * **__Grab their attention! (emotional appeal… FEAR, HUMOR, SADDNES, ALTRUISM) __**
 * **__Hit them with your message! __**
 * **__EDUCATE! INFORM __**
 * **__Get them to act!... __**

=Target Audience = __Create a PSA that will be targeting our school and faculty as your audience __<span style="font-family: 'Arial','sans-serif'; font-size: 15px;">.

__<span style="font-family: 'Arial','sans-serif'; font-size: 15px;">Include a tagline __<span style="font-family: 'Arial','sans-serif'; font-size: 15px;">. Most PSA’s have a **tag line**. The tag line is a powerful, concise sentence or phrase which sums up the message in your PSA. Pretest your tag line and concept and see what type of reaction you get from your peers
 * <span style="font-family: 'Arial','sans-serif'; font-size: 15px;">Tag Line **

__<span style="font-family: 'Arial','sans-serif'; font-size: 15px;">Back up your statements with at least one statistic that is included in your piece __<span style="font-family: 'Arial','sans-serif'; font-size: 15px;">. You want your message to have integrity and accuracy. Your PSA will not be taken seriously (or distributed) if you make claims you cannot back up. **Verify** your statement with a reliable source and document the source of all information.
 * <span style="font-family: 'Arial','sans-serif'; font-size: 15px;">Accurate, Verifiable Information/Statistics **

=<span style="font-family: 'Arial','sans-serif'; font-size: 15px;">Call to Action = __<span style="font-family: 'Arial','sans-serif'; font-size: 15px;">Include **contacts or references** of organizations that that can take them __ __<span style="font-family: 'Arial','sans-serif'; font-size: 15px;">one step further to action __<span style="font-family: 'Arial','sans-serif'; font-size: 15px;">.

<span style="font-family: 'Arial','sans-serif'; font-size: 15px;">Your PSA should include:
 * <span style="font-family: 'Arial','sans-serif'; font-size: 15px;">Definition of pfishing
 * <span style="font-family: 'Arial','sans-serif'; font-size: 15px;">How to ID a phishing scam
 * <span style="font-family: 'Arial','sans-serif'; font-size: 15px;">What to do if you encounter a phishing scam
 * <span style="font-family: 'Arial','sans-serif'; font-size: 15px;">What can happen?
 * <span style="font-family: 'Arial','sans-serif'; font-size: 15px;">Lots of information!
 * <span style="font-family: 'Arial','sans-serif'; font-size: 15px;">Tag line, call to action, where to go for more information, emotional hook!
 * <span style="font-family: 'Arial','sans-serif'; font-size: 15px;">Relevant media (images, video, graphics)
 * <span style="font-family: 'Arial','sans-serif'; font-size: 15px;">What you shouldn't do!

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Glogster EDU Cyberbully Sample (Does not follow Format)

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